It’s easy to see the old guard of freight forwarders battling it out with digital forwarders over future market share. That battle has been playing out for years, but digital freight volumes no longer represent an insignificant chunk of the market. And, if anything, the pandemic has only sped up the rate of expansion that we are going to see in digital freight volumes over the next decade. That said, the core of the battle for market share continues to revolve around the following question:
Can digital freight forwarders build up their knowhow and proficiency quicker than traditional freight forwarders build up their digital platforms?